Literature Review of "Encouraging Healthy Eating via Supply by Fabian Büngers

Rezension / Literaturbericht aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, administration, organization, be aware: 1,0, ecu enterprise college - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, Sprache: Deutsch, summary: the subsequent literature evaluation discusses the thesis: “Encouraging fit consuming through offer chain administration and marketing“, which was once acknowledged through Yulia Tseytlin. The advent illustrates the constitution of this assessment and offers a short assessment concerning the content material. the purpose is allowing the reader to totally decode the chain of ideas that is presented.

At first, the pointed out thesis is separated in person components: “healthy eating”, “supply chain management”, in addition to “marketing”. All components contain a concise definition of the actual time period, in addition to a end.

Within the half “healthy consuming” (HE), the present scenario might be illustrated by means of supplying diversified proof and figures. in addition, the query why he's vital could be mentioned, in addition to current elements influencing HE.

Inside “supply and chain administration” (SCM), the current scenario, associated with the meals undefined, is defined. power merits of well-planned provide chains (SC) can be mentioned, furthermore, attainable hazards of useless ones. eventually, a hyperlink to the module “healthy consuming” might be created.

“Marketing” is the final half. the current value of promoting inside society, specially within the meals undefined, can be mentioned. probabilities of influencing humans within the natural meals through advertising should be mentioned. Likewise, this half can be hooked up to “healthy consuming” in addition to “supply and chain management”.

Secondly, the above pointed out components are attached and methods of “encouraging fit consuming through provide and chain administration” might be proven, in response to the knowledge supplied within the person modules. these elements will be obvious as a toolbox, that is essential to create the ultimate product: the research of alternative encouraging ways.

Due to boundaries in regards to the size of this overview, different modules should be defined in an actual, yet short approach. the main target lies at the junction of the pointed out components and the research of the said thesis. assorted literature resources were used to underline pointed out facts.