Zwischen Lebenswelt und Renditeobjekt: Quartiere als Wohn- by Olaf Schnur,Matthias Drilling,Oliver Niermann

March 3, 2017 by admin

By Olaf Schnur,Matthias Drilling,Oliver Niermann

Wohnquartiere stehen im Mittelpunkt eines dynamischen Spannungsfelds lebensweltlicher und investiver Interessen. Die BeitragsautorInnen beleuchten die unterschiedlichen Quartiers- und Akteursperspektiven und thematisieren beispielhafte Spannungsfelder des Verhältnisses zwischen Wohnungsunternehmen, MieterInnen und Kommunen: Während die öffentliche Hand dem Quartier als Ort von Inklusion und
Vernetzung eher eine integrative Funktion zuschreibt, betrachtet es die
Immobilienwirtschaft vor dem Hintergrund einer worldwide agierenden
Akteurskulisse. Das „ Quartier“ wird hier immer öfter in eine Strategie der
Vermarktung des Wohnraumangebotes eingebettet und aus einer konsum- und lebensstilorientierten Perspektive strategisch emotionalisiert.

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