By Louis Cheskin
Published in 1951, Louis Cheskin's groundbreaking Color For revenue initiated a systematic method of colour and layout. Cheskin's philosophy turned around round 3 middle techniques: reliable style has little to do with how good a layout sells; asking consumers what they suspect of a package deal layout isn't really an invaluable method to degree effectiveness; and hues have symbolic meanings.
Among a few of Cheskin's noteworthy accomplishments have been:
The production of the Gerber child altering the colour of margarine from white to yellow the improvement of the Marlboro guy and Marlboro packaging from what used to be formerly thought of a "women's" cigarette Uncovering the choice of yank shoppers for circles over triangles on packaging Predicting the flop of the Edsel car The marketplace study underlying the creation of the Ford Mustang and the Lincoln Continental
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