Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark A Dodds

By Linda E. Swayne,Mark A Dodds

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This four-volume set introduces, at the administration part, ideas and systems of economics, budgeting and finance; management; governance; verbal exchange; company legislation and ethics; and human assets practices; all within the activities context. at the advertising and marketing facet this reference source explores large streams: advertising of game and of sport-related items (promoting a specific workforce or promoting crew- and sport-related item, for example), and utilizing activities as a platform for advertising and marketing non-sports items, comparable to megastar endorsements of a selected model of watch or the company sponsorship of a tennis match. jointly, those 4 volumes supply a entire and authoritative evaluation of the kingdom of activities administration and advertising this day, delivering a useful print or on-line source for scholar researchers.

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