Religion and Commodification: 'Merchandizing' Diasporic by Vineeta Sinha

By Vineeta Sinha

Sustaining a Hindu universe at a regular existence point calls for a rare variety of spiritual experts and formality paraphernalia. on the point of perform, devotional Hinduism is an embodied faith and down to earth in a materiality, that makes the presence of particular actual gadgets (which while utilized in worship additionally hold tremendous ritual and symbolic load) an imperative a part of its non secular practices.

Traditionally, either companies and gadgets required for worship have been supplied and produced through occupational groups. the virtually sacred connection among caste teams and occupation/profession has been truly severed in lots of diasporic destinations, yet importantly in India itself. As such, abilities and services required for generating an array of actual items with a view to aid Hindu worship were taken over via clusters of people with out conventional, ancient reference to caste-related wisdom. either the transference and disconnect simply famous were the most important for the last word commodification of items utilized in the act of Hindu worship, and the emergence of the same advertisement for this reason. those advancements condense hugely complicated methods that want cautious conceptual explication, a role that's interesting and consists of huge, immense power for theoretical reflections in key fields of study.

Using the lens of ‘visuality’ and ‘materiality,’ Sinha bargains insights into the standard fabric non secular lives of Hindus as they try to maintain theistic, devotional Hinduism in diasporic locations--particularly Singapore, Malaysia, and Tamilnadu--where non secular gadgets became commodified.

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