The Strategic Planning Process: Understanding Strategy in by Marios Katsioloudes,Arpi K Abouhanian

By Marios Katsioloudes,Arpi K Abouhanian

Strategic administration is a box that has range in technique and scope, yet relative homogeneity in pedagogy. This booklet, a refreshed variation of its winning predecessor, brings whatever diverse to the sphere, by way of concisely introducing it with a spotlight on doing enterprise within the heart East and North Africa.


Supplemented by means of on-line case stories and different assets, the reader is uncovered to a plethora of techniques, theories, sensible implications, and experiential routines within the strategic administration technique. The up to date textual content explores key local matters, together with the "Arab Spring", fiscal recession, company social accountability, the position of girls in enterprise and the increase of rising economies. The reader is inspired to examine the realm in gentle of the demanding situations many enterprises are dealing with worldwide. positive factors like "Stop and imagine significantly" and "Focus" issues all through every one bankruptcy motivate and encourage a considerate studying of the text.


This is a booklet designed to help undergraduate and graduate scholars, in addition to managers in either for-profit and non-profit sectors. The authors publications the reader via either new and ongoing concerns within the box of strategic administration, and make allowance them to foster a better realizing of this ever-developing field.

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